Monday, November 24, 2008

Christmas Fancy Dress Search Terms

I do SEO work for Jokers Masquerade, the UK's largest on-line retailer of fancy dress and Halloween costumes and often use sources like Hitwise, the web's leading competitive intelligence service and Google Trends to check what are the most popular keywords people are using on the major search engines like Google and Yahoo at any given time. Hitwise has the advantage of allowing you to break this down into different or even customisable industries.

We use this data to to make sure that there is enough stock available for the most popular types of costumes that people are looking for as well as optimising the website so as to make sure that the website ranks well in the natural listings on the search engines for the most commonly searched for terms.

In late September and October there is a large increase in searches of Halloween and fancy dress related keywords like zombie, witches and ghost costumes. I have now just finished researching the fastest rising keywords within the fancy dress industry over November so far. The list of keywords below is not the most searched for terms, but rather the keywords that are have the biggest increase in how often they are being used. Many of the Christmas related search terms are pretty predictable, but there are also a few surprises:

1. santa costume
2. pirates costumes
3. showgirl fancy dress
4. santa suits
5. indian costume
6. egyptian costumes
7. christmas fancy dress outfits
8. cinderella costume
9. cow costume
10. mermaid fancy dress
11. wild west fancy dres
12. bugsy malone costumes
13. convict costume
14. santa hats

I best make sure our purchasing department have enough cow costumes in stock this year!

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