Monday, December 15, 2008

What we searched for in 2008

Towards the end of the year Google, publishes it's Zeitgeist, letting us know what internet users are searching for on their search engine.

As usual there are some pretty obvious terms as well as a few interesting ones:

The most searched term for Google users in the UK was Facebook while the BBC came second and its iPlayer service was the fastest rising query. Social networks accounted for four out of the top 10 global fastest-rising queries while the US election held everyone's interest all around the globe.

Fastest Rising Search Terms (Global)

1. sarah palin
2. beijing 2008
3. facebook login
4. tuenti
5. heath ledger
6. obama
7. nasza klasa
8. wer kennt wen
9. euro 2008
10. jonas brothers

A nice feature of the Zeitgeist is that you can look into what people are searching for in different regions around the globe. Unfortunately for me they don't feature Zimbabwe, but the statistics for South Africa are still fairly interesting:

Top Newsworthy Searches from people in South Africa

1. load shedding
2. fifa 2010 world cup
3. beijing olympics
4. barack obama
5. global warming
6. euro 2008
7. xenophobia
8. adt (home and office security service)
9. zimbabwe election
10. cope (congress of the people political party)

For me it was interesting to see that the elections in Zimbabwe were obviously pretty important to the people of South Africa, it's a pity that their government did not seem to feel the same way and continued with their stance of "quiet diplomacy"

Top Sports Teams (South Africa)

1. the sharks
2. kaizer chiefs
3. the lions
4. mamelodi sundowns
5. bafana bafana
6. orlando pirates
7. stormers
8. the springboks
9. cheetahs
10. proteas

You can check out all the most popular terms from around the globe on Google's Zeitgeist

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