I just love the way unplanned marketing works sometimes, sales of this Three Wolf Moon T-Shirt went up by 2,300% after a spate of ironic reviews went viral. The t-shirt is listed on Amazon.com, where the general public can write reviews on any product being sold.
The first review gave the shirt five stars, saying it "Fits my girthy frame, has wolves on it, attracts women" but "cannot see wolves with arms crossed".
This then prompted hundreds of others to write ironic reviews and as of today there are now 449 customer reviews of this T-shirt.
One of the most popular review which 5720 have found helpful was written by B. Govern "Bee-Dot-Govern" of New Jersey:
"This item has wolves on it which makes it intrinsically sweet and worth 5 stars by itself, but once I tried it on, that's when the magic happened. After checking to ensure that the shirt would properly cover my girth, I walked from my trailer to Wal-mart with the shirt on and was immediately approached by women. The women knew from the wolves on my shirt that I, like a wolf, am a mysterious loner who knows how to 'howl at the moon' from time to time (if you catch my drift!). The women that approached me wanted to know if I would be their boyfriend and/or give them money for something they called mehth. I told them no, because they didn't have enough teeth, and frankly a man with a wolf-shirt shouldn't settle for the first thing that comes to him.
I arrived at Wal-mart, mounted my courtesy-scooter (walking is such a drag!) sitting side saddle so that my wolves would show. While I was browsing tube socks, I could hear aroused asthmatic breathing behind me. I turned around to see a slightly sweaty dream in sweatpants and flip-flops standing there. She told me she liked the wolves on my shirt, I told her I wanted to howl at her moon. She offered me a swig from her mountain dew, and I drove my scooter, with her shuffling along side out the door and into the rest of our lives. Thank you wolf shirt.
Pros: Fits my girthy frame, has wolves on it, attracts women
Cons: Only 3 wolves (could probably use a few more on the 'guns'), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark."
Other classics include:
"Unfortunately I already had this exact picture tattooed on my chest, but this shirt is very useful in colder weather. "
"WON'T PLAY ON MY CD PLAYER & WHEN I EMAILED THE DUDE HE SAID I WAS A NUT. I"M LIKE, WTF MAN EVERYONE ALWAYS SAYS THAT EVEN GRANDMA & MR CHRISTIE FROM UP THE STREET WHO LOOKS OVER THE FENCE BUT IT CAME WITH A PRETTY COOL SHIRT"
"Look, you can find a bunch of different wolf T-shirts on the market, but this is THE one to get. You get three wolves plus one moon. More realistic than the three moons plus one wolf model. Just thinking about this T-shirt and its wolves-howling-at-the-moon motif makes me want to ... well ... go outside and holler at the moon! It's THAT good."
Check out the Three Wolf Moon T-Shirt on Amazon.